BMW is known for excellence in design. As I worked on marketing materials for a local BMW dealership, I strived to maintain the same look and level of design standards as the world-famous car brand they sell.

For the social ad, I brought in ephemeral "light leaks" to create an otherwordly feeling to match the unique experience of driving a BMW. For the stadium pillar wraps, I weaved text into the environment each vehicle was rushing through to show them on the move.