The Psychology Department at BYU-Idaho needed to make students on campus aware of their newly available degree emphasis, Industrial Organizational Psychology. The campaign needed to blend business with psychology so it would appeal to students across various departments.

The client requested a focus on the human aspect of Industrial Organizational Psychology. To humanize the designs, I first created all the elements by hand before scanning them in for digital compilation. The visual icon of the two heads was made using a xerox transfer technique.

Campaign materials included 11x17 posters, kiosks, pull-up banners, which were displayed across campus, as well as t-shirts and an ad on the school website.