Dwell Paint Line Packaging

Conceptual Project

For this conceptual project, I was tasked with designing a paint line for the interior and architectural design magazine, Dwell. I researched Dwell as a company, their values, voice, visual style. From there, I was able to design what I believe a Dwell paint line would look like if they were to create one.

I came up with a color numbering system with warm, cool, and neutral colors. Each temperature set has a corresponding color that appears on each can in the series.

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Opening spread of Wax & Wane booklet
Visual spread of Wax & Wane booklet that reads "Before vinyl could be reborn, it had to die."
First content spread of Wax & Wane booklet
Second content spread of Wax & Wane booklet
Third content spread of Wax & Wane booklet
Fourth content spread of Wax & Wane booklet
Another visual spread of Wax & Wane booklet showing the phases of the moon from left to right
Fifth content spread of Wax & Wane booklet
Sixth content spread of Wax & Wane booklet
Seventh content spread of Wax & Wane booklet
Final content spread of Wax & Wane booklet
Light orange paint can design for the color called "Tangerine"Red paint can design for the color called "Cardinal"
Red orange paint can design for the color called "Inferno"Deep teal paint can design for the color called "Aegan"
Green paint can design for the color called "Flora"Purple pink paint can design for the color called "Mulberry"
Medium gray paint can design for the color called "Monsoon"Dark gray paint can design for the color called "Rhino"
Light gray paint can design for the color called "Chromium"
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